Journey of Change
Name change FAQs
Organizational Fact Sheet
Hunt Regional Healthcare was unveiled
Thursday (Sept. 25) as the new operating name for the Hunt Memorial
Hospital District (HMHD), which also announced new names for its
two hospitals and a new flagship affiliation with the Baylor Health
“These changes recognize that we offer a more extensive array of services,
more technological advances and a greater range of expertise to our expanding
service area than ever before,” said Ron Wensel, HMHD board chairman, in
making the announcement.
“Baylor has been the most recognized name in North Texas healthcare for
more than a century,” Wensel said, “and we are excited to be forging
a relationship with that exemplary healthcare organization.”
The affiliation with Baylor Health Care System will become effective
Jan. 1, 2009.
Joel Allison, president and CEO of Baylor Health Care System, said, “Hunt
Regional Healthcare and Baylor share compatible missions and values around integrity,
servanthood, quality, innovation and stewardship. We look forward to collaborating
with these two hospitals to deliver quality patient care.
“This agreement formalizes years of informal cooperation and mutual support,” Allison
With Hunt Regional Healthcare becoming the new public operating
name on Oct. 1, the organization’s legislated name of “Hunt Memorial Hospital
District” will be reserved to identify the board of directors and for other
Hunt Regional Medical Center at Greenville is the new name for
the former Presbyterian Hospital of Greenville, while Presbyterian
Hospital of Commerce
Hunt Regional Community Hospital at Commerce. Among other entities that
new names are:
- Hunt Regional Medical Plaza at Quinlan, formerly Presbyterian Medical
- Hunt Regional Home Care, formerly Citizens Home Health;
- Hunt Regional Emergency Services, formerly Hunt County
Emergency Medical Services, and
- Hunt Regional Minor Care Clinic that will soon open
in south Greenville.
Our Board of Directors and administration have recognized for some time that
we have been evolving into a regional healthcare organization,” said Richard
Carter, CEO of Hunt Regional Healthcare. “We needed a name that
better reflects the scope of our programs and
our expanding service area.”
“Our care has never been limited to residents of Hunt County, and our patient
base has been expanding over the years,” Carter said. “We want everyone
to know they are welcome here and we are able and willing to serve their health
The HMHD board’s decision to move in a new direction has been under study
for several months and coincides with a major reorganization within Texas Health
Resources, the parent organization for Presbyterian Healthcare System.
Hunt Memorial Hospital District has been affiliated with Presbyterian
Healthcare System since 1993.
“We believe that the timing for us to move in this new direction couldn’t
be better,” Wensel said, “and we look forward to a long and mutually-beneficial
relationship with Baylor Health Care System.”
Hunt Regional Medical Center at Greenville, a 201-bed acute care
hospital, recently opened its new $25-million West Wing that features
and Jack Finney Cancer
Center and a new 16-bed intensive care unit.
Hunt Regional Community Hospital at Commerce, a 24-bed critical
access facility, offers a full range of in-patient services and
for Senior Adults, an out-patient mental health treatment program.
In 2007, the two hospitals admitted nearly 10,000 patients, treated
more than 42,000 emergencies, provided more than 38,000 individual
performed more than 3,200 surgeries and delivered more than 1,200
With a staff of more than 800 employees, Hunt Regional Healthcare
is one of the largest employers in the Northeast Texas area. The
more than 90 physicians, 85 percent of whom are board certified.
In recent years Hunt Regional Medical Center has assumed the role
of a teaching hospital with the introduction in 2004 of a growing
Our employees, medical staff and leadership embrace the opportunity to work alongside
one of the premier healthcare provider organizations in the nation,” Carter
said. “Baylor has a long history of medical care and services to the citizens
of North Texas. The people of Hunt County will benefit from the affiliation of
these two organizations.”
1) Why are we no longer going to be affiliated
with the Presbyterian Healthcare System?
Texas Health Resources is going through a re-branding of its organization
to align all of their existing brands – Presbyterian, Harris
Methodist and Arlington Memorial – under the common banner
of “Texas Health.” We have had a long and beneficial
relationship with Presbyterian, but we felt it was prudent to examine
all of our options in light of their reorganization. We made the
choice to go in a different direction. This is an amicable parting.
As we were exploring our options, the opportunity arose for an
affiliation with Baylor Health Care System. Our discussions with
Baylor were very positive, and we feel that this new affiliation
is the best option for Hunt Memorial Hospital District.
2) Why is the name changing?
Obviously, the fact that our affiliation with Presbyterian is
ending requires that our hospitals must have a new name. Our Board
has recognized for quite some time that we are evolving into a
comprehensive, regional healthcare organization, thus the name
Hunt Regional Healthcare was selected as the umbrella name for
our re-branding of the organization. Our hospitals and other services
have been re-branded under the “Hunt Regional” banner
as well. Our statutory name, “Hunt Memorial Hospital District,” continues
as the identifying name for our Board and for legal and financial
3) What does an affiliation with Baylor mean?
Our agreement with Baylor is structured very much like our affiliation
with Presbyterian. We anticipate that the value of the benefits
we receive through bulk purchasing, managed care contracts, and
employee health insurance discounts will exceed the benefits we
have enjoyed during our affiliation with Presbyterian. Additionally,
we are aligning ourselves with an organization whose name is generally
regarded as the most recognizable among healthcare systems in North
4) When will the name change and new affiliation become
The name change to Hunt Regional Healthcare is effective October
1, 2008, and the marketing rollout will begin immediately. However,
we recognize that it will take 90-180 days or more to make a complete
transition. Our affiliation with Baylor Health Care System will
be effective January 1, 2009.
5) Will the administration and elected board remain the
Yes. We will continue to be governed by a 9-member elected Board
of Directors, two representatives from each of the four precincts
of Hunt County with one member elected at-large. The new affiliation
will not result in any changes to our administration.
6) Who decided what the new name will be and how did they
make that decision?
Board Chairman Ron Wensel appointed a committee that he chaired
for the purpose of considering and recommending a new public operating
name for our organization and new names for our hospitals and other
operating units. The committee was composed of members of the Board
of Directors, administration, staff, and medical staff. A Dallas-based
marketing firm advised the committee throughout the process. The
new names that the Board will be asked to approve on Thursday night
were unanimously recommended by the committee.
7) What does the logo mean?
Our new logo continues the tradition of the tree as a symbol of
life, strength, stability (roots) and antiquity. The letter “H” formed
by the branch angle of the tree on the left represents the “H” in
Hunt and Healthcare. The typographic elements are cast in a sans
serif typeface called Optima which is considered legible, friendly,
and forward looking. Because this typeface makes an optimistic
statement about the future, it is the typeface that was chosen
for the Vietnam Veterans Memorial in Washington, D.C.
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Hunt Regional Healthcare
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but not controlled
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